EP 3: The One Problem With Your School's Enrollment Process

Most people think that schools and sales have nothing in common, but that's not true. In this episode, I explain how salespeople solve in their businesses a common problem that I see in the hundreds of schools I speak with every year.


  • Many schools face competition from other schools that are almost identical to them.
  • Competing without having a clear competitive advantage becomes very hard.
  • This type of competition becomes a downward spiral affecting negatively everyone in that market.
  • The best way to address this is to diversify your school by changing the way you interact with your prospective parents and students.
  • The prospecting process (enrollment process) becomes your unique selling point and your competitive advantage.
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