Most people think that schools and sales have nothing in common, but that's not true. In this episode, I explain how salespeople solve in their businesses a common problem that I see in the hundreds of schools I speak with every year.
Many schools face competition from other schools that are almost identical to them.
Competing without having a clear competitive advantage becomes very hard.
This type of competition becomes a downward spiral affecting negatively everyone in that market.
The best way to address this is to diversify your school by changing the way you interact with your prospective parents and students.
The prospecting process (enrollment process) becomes your unique selling point and your competitive advantage.